In population, India is behind China. But in smartphone and Internet usage, we are breaking every record that ever exists.
You hear it right. With a population of over a billion people and rising disposable income (Per Capita Income), India is going to become the most lucrative market.
Half of its population doesn’t use any smartphone. Thus, the penetration of smartphones may become a huge market for brands.
 |
| Amazing Facts about Indian Smartphone Market by Factoo |
Top 10 Interesting Facts about Indian Smartphone Market everyone should know:
Some brands are already penetrating it & some are trying to do their best to capture the market. Xiaomi, Oppo, Vivo, and OnePlus are among the brands that found their buyers.
We are covering 10Most interesting facts on the Indian Smartphone market. You may know a few, but check these out, you may wonder.
1. In 2021, India's smartphone market revenue crossed $38 billion.
Yes, you hear it right. India's smartphone market revenue crossed $38 billion in 2021 with 27% (YoY) growth. In which the average selling price (ASP) grew 14% (YoY) to nearly Rs 17,000.
This means average people have increased their budget by around Rs 17,000 for buying a smartphone. That’s why, many smartphone brands in India, have launched more phones in the Mid-range segment as compared to the budget segment (around Rs 7,000)
2. “Make in India” made India proud as smartphone manufacturers bounce back.
Due to PLI schemes like Make In India, Indian mobile manufacturers like Micromax & Lava getting benefits. This same attracts top players like Apple & Samsung. Apple sold 5.4 million smartphones in 2021 as its iPhone 12 & 13 sales are still growing.
3 . Did you know India’s smartphone market is thrived by MediaTek-based processor smartphones?
MediaTek-based smartphones recorded a 54% market share, dominating the market. The amazing part of this, around 85% of smartphones below $200 ( Rs 14,000 approx) are operating with MediaTek.
4 Xiaomi as a top brand holds the number 1 position as its sub-brand Poco growing faster.
Xiaomi ranked number 1 most popular brand in the Indian Smartphone market as its sub-brand Poco emerged as the fastest growing online brand amongst the top five with 51% of YoY growth. Its entry-level smartphone Redmi 9A/9 was the majority sold device.
5 After Xiaomi, Realme gained some momentum as its sales grew at a 26% rate.
Among the top 5 brands, Realme stood in the fourth position. But as we compare it with YoY growth, Realme became the fastest growing brand with a rate of 26% as it surpass Samsung with a share of 19%. In the online space, it continued to be at the second slot in 2021.
Factoo Bonus: 5 quick facts related to Indian Smartphone Market that are older than you think:
- Indian smartphone manufacturer, Lava International is an Indian multinational electronics company founded in 2009 by Amit Singh, Sunil Bhalla, Shailendra Nath Rai, and Vishal Sehgal.
- There are 13 smartphone brands in India exist that no one know is Indian. They are Celkon, iBall, Intex, Karbonn, Lava, HCL technologies, Jio, LYF, Micromax, Onida, Spice Digital, Videocon, and XOLO.
- LYF was established in 2015 by telecom operator JIO and was also the first company who launched a 4G-enabled smartphone in the budget segment. It was named after four elements: Earth, Flame (Fire), Water, and Wind.
- The traffic rate was Rs 16 to 25 per minute in the late 90s. After Atal Bihari Vajpayee's rule in 1999, the government decided to open stakes to private enterprises and stopped charging a license fee from telecom operators.
- Nokia launched its first smartphone in India in 2004. It was Nokia 7710 with a touch screen. From 1999-2006, Nokia had the largest market share in India, followed by Motorola and other brands.
Must have tools for YOU - Recommended by FACTOO
- Affordable Hosting Plan with 50% Discount- Hosting
- Choose TLD Domain under $12- Domain
- Create Visuals FREE for blogs- Canva
- Email Marketing Tool- Email
- Learn Something new via courses- SkillShare
